Review paper
Self-construal and feature centrality
Abstract
The current research investigates the interactive influence of self-construal and product feature centrality on product judgment tasks. Feature centrality refers to the extent to which a feature is integral to the product concept and its network of correlated features, and contributes to the coherence of the product’s conceptual representation. While the categorization literature suggests that central features (versus less central features) are...
Paper Details
Title
Self-construal and feature centrality
Published Date
Jul 31, 2015
Journal
Volume
27
Issue
4
Pages
781 - 789
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