Shailendra Pratap Jain
University of Washington
MalleabilityAdvertisingComparative advertisingConsumption (economics)BusinessPsychologyActuarial scienceEconomicsMarketingCognitionCognitive psychologyPerspective (graphical)Value (mathematics)Context (language use)PreferencePersuasionMessage frameCuriosityAffect (psychology)Social psychologyInformation processing
41Publications
10H-index
431Citations
Publications 46
Newest
#1Gopal Das (IIMB: Indian Institute of Management Bangalore)H-Index: 16
#2Shailendra Pratap Jain (UW: University of Washington)H-Index: 10
Last. Raji Srinivasan (University of Texas at Austin)H-Index: 16
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Pandemics have been an unfortunate but consistent facet of human existence over centuries, threatening lives as well as livelihoods globally. Disconcertingly, their frequency persists, with four "major" pandemics disrupting the planet in the last 65 years and more expected in the future. While many of the economic and health consequences of pandemics are well-documented, their marketing implications are less understood. Addressing this gap, we develop a broad, conceptual framework to highlight t...
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#1Meng-Hua Hsieh (College of Business Administration)
#1Meng-Hua Hsieh (College of Business Administration)H-Index: 1
Last. Vanitha Swaminathan (College of Business Administration)H-Index: 23
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Abstract This research examines how consumers evaluate brands represented in one of two social roles—partner or servant. We theorize that partner brands are perceived to offer greater social connection than servant brands. Across four studies, we show that interdependents express greater likelihood to purchase partner brands than servant brands, as the greater social connection afforded by partner brands enables interdependents to self-enhance. Independents, however, are equally likely to purcha...
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#1Patrick van Esch (AUT: Auckland University of Technology)H-Index: 11
#2Yuanyuan (Gina) Cui (AUT: Auckland University of Technology)H-Index: 4
Last. Shailendra Pratap Jain (UW: University of Washington)H-Index: 10
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AbstractMaladaptive consumption represents potentially uncontrollable and self- and others-harming consumer choices to fulfill a desire for rewarding substances and behaviors. More recently, malada...
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#1Patrick van Esch (AUT: Auckland University of Technology)H-Index: 11
#2Yuanyuan (Gina) Cui (AUT: Auckland University of Technology)H-Index: 4
Last. Shailendra Pratap Jain (UW: University of Washington)H-Index: 10
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Abstract We investigate COVID-19 related consumers’ donation intent predicated on their political ideology and the message frame - one emphasising the statistical number of affected victims, and the other focusing on a specifically identified victim. Across three studies, we find that the impact of the message frame depends on consumers’ political ideology. Politically conservative consumers respond to the identifiable victim (vs. statistical victims) frame more favorably while politically liber...
2 CitationsSource
#1Patrick van Esch (AUT: Auckland University of Technology)H-Index: 11
#2Yuanyuan (Gina) Cui (AUT: Auckland University of Technology)H-Index: 4
Last. Shailendra Pratap Jain (UW: University of Washington)H-Index: 10
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Artificial intelligence (AI) has penetrated the marketing landscape and is having a profound impact on businesses’ communication strategies. With AI coming under the spotlight, we know surprisingly...
2 CitationsSource
#1Xingbo Li (Eli Lilly and Company)H-Index: 2
#2Michael J. Barone (University of Louisville)H-Index: 25
Last. Mina Kwon (University of Louisville)H-Index: 2
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#1Kyra WigginH-Index: 1
#2Martin ReimannH-Index: 19
Last. Shailendra Pratap JainH-Index: 10
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