Review paper
Motivations for aspiring multiple unit franchisees in Australia
Published: Jan 1, 2003
Abstract
Most conceptual, exploratory and explanatory investigations into the motivations to null enter franchising arrangements have taken only the situation of a traditional single null unit owner-operator into account. Presumably, franchisees are attracted to these null contractual vertical marketing networks as they become part of a larger, established null system with a proven brand and consumer following, while retaining some null independence and...
Paper Details
Title
Motivations for aspiring multiple unit franchisees in Australia
Published Date
Jan 1, 2003
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Notes
History