Lorelle Frazer
Griffith University
The InternetAdvertisingBusinessEconomicsMarketingPolitical scienceQualitative researchOrder (business)Small businessFranchiseCo-brandingContext (language use)PopulationMulti unitMaturity (finance)Public relationsTertiary sector of the economySample (statistics)EntrepreneurshipExploratory research
92Publications
20H-index
1,062Citations
Publications 83
Newest
#1Zhanna KremezH-Index: 2
#2Lorelle FrazerH-Index: 20
Last. Sara Quach (Griffith University)H-Index: 8
view all 4 authors...
Purpose: The purpose of this paper is to provide an in-depth investigation of e-commerce strategy implementation in mature franchise organisations from both franchisor and franchisee perspectives. Design/methodology/approach: This research employed a multiple case study method where the e-commerce strategies of two mature franchise organisations were investigated in depth. Franchising experts were interviewed to provide an additional dimension to this study. Findings: This research found that e-...
2 CitationsSource
#1Sara QuachH-Index: 8
Last. James R. BrownH-Index: 31
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Purpose: Framed within the theoretical domain of attribution theory, this study aims to investigate the antecedents of experienced regret following an entrepreneur’s business failure (defined as firm discontinuance, closure or bankruptcy) and the impact of regret on personal well-being. Design/methodology/approach: The population of interest was business owners whose businesses had failed within the past five years. The data was collected from 319 failed entrepreneurs using an online survey. Str...
Source
Purpose: This study aims to examine the effect of country of origin (COO) on customers' value expectation and willingness to pay by employing signalling theory and cue utilisation. Design/methodology/approach: The data were collected from 386 customers via an online survey in the context of Australian food retail franchise stores in China. Findings: The findings indicate that COO origin is an important determinant of customer expectations including service quality, social value, emotional value,...
1 CitationsSource
#2Lorelle FrazerH-Index: 20
Last. Park ThaichonH-Index: 10
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This chapter is a descriptive and exploratory study of the challenges and opportunities faced by franchisors in adapting their franchise systems to accommodate cultural diversity among franchisees. It uses literature on migrant entrepreneurs and cultural diversity in small business settings in the United Kingdom, Europe, and the Americas as a basis for application to a franchising context. Triggered by events in the Australian franchising sector over the past two years, in which franchise system...
1 CitationsSource
#1Park Thaichon (Griffith University)H-Index: 10
#2Scott Keith W Weaven (Griffith University)H-Index: 25
Last. Lorelle Frazer (Griffith University)H-Index: 20
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AbstractThe purpose of this study is to investigate why female franchisees are under-represented in franchise ownership. A qualitative approach was adopted using a collective, instrumental case study of 30 female franchisees. A number of different types of influences were identified in the literature and then elucidated and assessed. It was found that push and pull factors, work–family life balance, franchising sector characteristics and external influences act as variable incentives and disince...
6 CitationsSource
Purpose: Drawing on an outside-in marketing perspective, this paper aims to outline the development, implementation, evaluation and reflection of a real-world entrepreneurship education (EE) intervention with cognitive, affective and ultimately behavioural objectives. Design/methodology/approach: A specific and uniform EE program specifically targeted to current “would be” entrepreneurs who were investigating the franchising business model was developed, focusing on the behavioural outcomes. The...
1 CitationsSource
#1Zhanna KremezH-Index: 2
Last. Lorelle FrazerH-Index: 20
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Business-to-consumer electronic commerce plays a vital role in modern business practices throughout the world. Many traditional retailers ventured into the online transactional space decades ago, while franchise chains have taken a more conservative approach in e-commerce adoption due to potential encroachment and the history of franchisor-franchisee litigation, among other reasons. This study analysed Franchising Code of Conduct, the Australian Consumer Law, relevant case law, in addition to th...
#2Lorelle FrazerH-Index: 20
Last. Park ThaichonH-Index: 10
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This research describes the current status of migrant franchisees in Australia and explores the main challenges and opportunities that franchisors face in adapting their systems to accommodate cultural diversity. A series of focus groups and a survey provided insights into the challenges and opportunities faced by franchisors in recruiting and managing migrant franchisees. Approximately 80 people participated in the focus groups. Participants were from a range of franchises, providing a strong c...
#1Jenny Buchan (UNSW: University of New South Wales)H-Index: 4
#2Lorelle Frazer (Griffith University)H-Index: 20
Last. Anthony Richard Grace (Griffith University)H-Index: 4
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This research reports an in†depth study of the due diligence activities that prospective independent small business operators and franchisees in Australia undertake prior to purchasing or starting up their businesses. Although academic literature and industry publications promote undertaking ‘proper due diligence’, there is a lack of empirical research into the nature of due diligence and its effect on business outcomes. Using a qualitative approach, 60 currently and formerly operating ind...
1 CitationsSource
#1Scott Keith W Weaven (Griffith University)H-Index: 25
#2Brent L. Baker (University of Louisiana at Lafayette)H-Index: 8
Last. Debra Ann Grace (Griffith University)H-Index: 31
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To the best of our knowledge, the research reported here represents the first attempt to analyze how beliefs and attitudes toward one's own abilities influence business form choice. We present a set of five hypotheses associated with an individual's perception of their own business acumen, business purchase determination, self-efficacy, self-regulatory focus and attitude toward customers that serve to predict an individual's choice of either franchising or independent business ownership. We also...
8 CitationsSource