Modern prejudice: Subtle, but unconscious? The role of Bias Awareness in Whites' perceptions of personal and others' biases

Three studies introduced the construct of bias awareness and examined its effect on Whites' responses to evidence of personal and others' racial biases. Contemporary theories of prejudice suggest that awareness of personal bias is a critical step in reducing one's prejudice and discrimination. When bias is a cloaked in a way that people do not recognize, they are likely to continue to perpetuate their biased behaviors and unlikely to reduce...