Does the presence of a mannequin head change shopping behavior?
Abstract
Mannequins are ubiquitous; this research investigates a specific element of mannequin style, namely, the presence or absence of a humanized head. Study 1 demonstrates that in physical stores, the presence of a humanized head enhances purchase intentions for the merchandise displayed on that mannequin. However, in online stores, mannequin styles with and without humanized heads are equally effective. Study 2 confirms the physical store results...
Paper Details
Title
Does the presence of a mannequin head change shopping behavior?
Published Date
Feb 1, 2016
Journal
Volume
69
Issue
2
Pages
517 - 524
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Notes
History