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The metaverse in the hospitality and tourism industry: An overview of current trends and future research directions
Volume: 31, Issue: 5, Pages: 527 - 534
Published: May 3, 2022
Abstract
Scholars have speculated that the metaverse will alter the way in which the hospitality and tourism industry operates. Efforts to understand this new phenomenon in both academia and industry are at a crossroads. In this opinion piece, we first attempt to explain the concept of the metaverse in general and in the context of the hospitality and tourism industry. Next, we propose a conceptual framework for creating metaverse experiences,...
Paper Details
Title
The metaverse in the hospitality and tourism industry: An overview of current trends and future research directions
Published Date
May 3, 2022
Volume
31
Issue
5
Pages
527 - 534