Original paper
Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital
Abstract
The digital age has given rise to new pathways for everyday individuals to accrue media attention, which can be translated into promotional endeavors. Such sociocultural currency is referred to as celebrity capital, which can be exchanged within the field of advertising through celebrity endorsements. Traditional celebrities acquire celebrity capital through institutional intermediaries such as sport, television, music, and movies. Research is...
Paper Details
Title
Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital
Published Date
Oct 20, 2021
Journal
Volume
50
Issue
5
Pages
528 - 547
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Notes
History