Journal of Advertising
Papers 1,846
1 page of 185 pages (1,846 results)
#1Gillian Brooks (KCL: King's College London)H-Index: 1
#2Jenna M. Drenten (LUC: Loyola University Chicago)H-Index: 8
Last. Mikolaj Piskorski (IMD: International Institute for Management Development)H-Index: 1
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The digital age has given rise to new pathways for everyday individuals to accrue media attention, which can be translated into promotional endeavors. Such sociocultural currency is referred to as ...
#1Ksenia Rundin (HHS: Stockholm School of Economics)
#2Jonas Colliander (HHS: Stockholm School of Economics)H-Index: 12
#1Kineta Hung (HKBU: Hong Kong Baptist University)H-Index: 14
#2David K. Tse (HKUST: Hong Kong University of Science and Technology)H-Index: 35
Last. Terri H. Chan (HKBU: Hong Kong Baptist University)
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#1Yana R. Avramova (University of Antwerp)H-Index: 3
#2Nathalie Dens (University of Antwerp)H-Index: 21
Last. Patrick De Pelsmacker (Ghent University)H-Index: 38
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The present study is the first to explore the effects of brand placement disclosures in fiction. Prior to reading a short story featuring an unfamiliar brand, participants were exposed to either a ...
#1Felix Septianto (UQ: University of Queensland)H-Index: 14
#2Widya Paramita (UGM: Gadjah Mada University)H-Index: 7
Last. Sheng Ye (ECUST: East China University of Science and Technology)H-Index: 1
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#1Jeongwon Yang (SU: Syracuse University)H-Index: 1
#2Ploypin Chuenterawong (SU: Syracuse University)H-Index: 2
Last. Krittaphat Pugdeethosapol (SU: Syracuse University)H-Index: 1
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The Black Lives Matter (BLM) movement ignited divergent social media reactions and conversations. Addressing the importance of message sources, this study aims to (1) compare audience reactions tow...
#1David Corkindale (University of South Australia)H-Index: 15
#2Michael R. Neale (University of Adelaide)H-Index: 1
Last. Steven Bellman (University of South Australia)H-Index: 25
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#1Sara Rosengren (HHS: Stockholm School of Economics)H-Index: 18
#2Colin Campbell (USD: University of San Diego)H-Index: 21
#1Anne Hamby (BSU: Boise State University)H-Index: 10
#2Niusha Jones (BSU: Boise State University)
Most recent research examining the influence of story-based advertisements on persuasion leverages theories of narrative and character involvement. These theories emphasize emotional engagement as ...
#1Garrett Rybak (University of Arkansas at Fayetteville)
#2Alicia M. Johnson (University of Arkansas at Fayetteville)
Last. Scot Burton (University of Arkansas at Fayetteville)H-Index: 50
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