Journal of Advertising
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Papers 1810
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#1Mengtian Jiang (UK: University of Kentucky)
#2Naa Amponsah Dodoo (Emerson College)H-Index: 6
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#1Ha Eun Kim (Hongik University)
#2Yoon-Na Cho (Hongik University)
Last. Nara Youn (Hongik University)H-Index: 7
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During the period of uncertainty and lack of control caused by the COVID-19 pandemic, we investigated how consumers evaluate online experiences using messages framed in different temporal perspectives. In the midst of the coronavirus outbreak, companies have been offering their experiential services online either in single long sessions (i.e., proximal framed message) or multiple short sessions over time (i.e., distal framed message). We found significant two-way interactions between temporal fr...
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#1Felix Septianto (UQ: University of Queensland)H-Index: 13
#2Yuri Seo (University of Auckland)H-Index: 18
Last. Linsong Shi (JLU: Jilin University)
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#1van Esch (AUT: Auckland University of Technology)
#2Patrick (AUT: Auckland University of Technology)
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#1Heather Shoenberger (PSU: Pennsylvania State University)H-Index: 4
#2Eunjin (Anna) Kim (SC: University of Southern California)H-Index: 6
Last. Yuan Sun (PSU: Pennsylvania State University)
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#1Burçak Ertimur (UCI: University of California, Irvine)H-Index: 7
#2Gokcen Coskuner-Balli (UW: University of Wisconsin-Madison)H-Index: 6
In this article we examine how brands express compassion and care through their advertising amid the Covid-19 crisis null Drawing from organizational theory research, we theorize how brands enact compassion organizing, which refers to the process of noticing, feeling, and responding to human suffering in a coordinated manner null We employ a grounded theory inspired Gioia methodology to analyze more than 200 pandemic-related ads that were released in the United States over a six-month period nul...
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#1Federico Mangiò (University of Bergamo)
#2Giuseppe Pedeliento (University of Bergamo)H-Index: 7
Last. Daniela Andreini (University of Bergamo)H-Index: 8
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As the Covid-19 pandemic unfolded, academics and practitioners alike wondered how and to what extent brands should adapt their advertising and communication efforts to remain resonant and to engage their audiences null Gathering and processing a unique data set composed of about 12,000 tweets of 76 leading brands associated with seven Italian industries, this research examines how rhetorical appeals that brands adopted evolved on Twitter during the pandemic null Theoretically, the research is gr...
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#1Felix Septianto (UQ: University of Queensland)H-Index: 13
#2Yuri Seo (University of Auckland)H-Index: 18
Last. Fang Zhao (JLU: Jilin University)
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This research examines how warmth and competence advertising can be effectively utilized in luxury and sustainable brand advertising. Across four experimental studies, this research shows diametric...
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Publishing in top-tier journals is arguably an important step to getting a good job and tenure, but competition is steep. For example, the Journal of Advertising (JA) had a record number of 640 sub...
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#1Junghyun Kim (NEOMA Business School)H-Index: 2
#2Youngju Kim (NEOMA Business School)
Last. Junbum Kwon (UNSW: University of New South Wales)
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An upcycled product—a new product created from reused waste materials—has two identities: a past identity derived from the source materials and a present identity associated with the product’s curr...
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