Original paper
The external effect of international tourism on brand equity development process of multinational firms (MNFs)
Abstract
This study investigated a new role of tourism as a brand management tool for multinational firms (MNFs) whose country of origin is a tourist destination. Through an increased understanding of the external effect of international tourism at the firm level, important implications for MNF managers can be derived. To this end, we collected secondary historical data from various reliable sources, such as Interbrand, AdAge.com, World Bank, and...
Paper Details
Title
The external effect of international tourism on brand equity development process of multinational firms (MNFs)
Published Date
Jul 14, 2021
Journal
Volume
28
Issue
6
Pages
578 - 595
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History