Review paper
Co-Creation of Value and Customer Experience: An Application in Online Banking
Abstract
The need for the banking sector to digitize its services to improve the efficiency of its processes has motivated a wave of research among academics and professionals. One of the most important themes emerging in e-service adoption research is the customer experience. The customer experience has been explored from different angles, being explained from personal elements, interactions between peers, and in terms of the tools provided by companies...
Paper Details
Title
Co-Creation of Value and Customer Experience: An Application in Online Banking
Published Date
Sep 21, 2021
Journal
Volume
13
Issue
18
Pages
10486 - 10486
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