Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools
Abstract
Strategic consideration of competitor and consumer reactions in third-party sellers’ use of marketing tools on e-commerce...
Paper Details
Title
Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools
Published Date
Mar 1, 2022
Journal
Volume
41
Issue
2
Pages
361 - 379
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Notes
History