Marketing Science
Papers 2,206
1 page of 221 pages (2,206 results)
#1Shuo Zhang (SJTU: Shanghai Jiao Tong University)
#2Tat Y. Chan (WashU: Washington University in St. Louis)H-Index: 14
Last. Xiaoyi Wang (ZJU: Zhejiang University)H-Index: 12
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This study examines consumers’ time-inconsistent preferences in digital content consumption and their strategic self-control behaviors.
#1Ganesh Iyer (University of California, Berkeley)H-Index: 20
#2Zemin Zhong (U of T: University of Toronto)H-Index: 1
We study the dynamic information design problem of a firm seeking to influence consumer checking behavior by designing push notifications.
#1Yufeng Huang (UR: University of Rochester)H-Index: 3
Proprietary product designs create high switching costs, directly hurting consumers, and hurting firms due to intensified competition.
#1K. Sudhir (Yale University)H-Index: 27
#1Alina Ferecatu (EUR: Erasmus University Rotterdam)H-Index: 1
#2Arnaud De Bruyn (ESSEC Business School)H-Index: 8
This paper develops a learning model to describe decision makers' exploration/exploitation trade-offs and their link to psychometric traits.
#1Vilma Todri (Emory University)H-Index: 7
This paper investigates the impact of ad-blockers on online search and purchasing behaviors by empirically analyzing a consumer-level panel data set.
#1Laura J. Kornish (CU: University of Colorado Boulder)H-Index: 13
#2Sharaya M. Jones (GMU: George Mason University)
At the “fuzzy front end” of an innovation process, organizations typically consider dozens, or even hundreds, of raw ideas. Selecting the best ones is a double challenge: evaluating so many ideas i...
We study the effect of users’ competition for attention on the level of engagement in social media platforms.
#1Yi-Lin Tsai (UD: University of Delaware)H-Index: 3
#2Elisabeth Honka (UCLA: University of California, Los Angeles)H-Index: 8
#1Chen Lin (Fudan University)H-Index: 1
#2Yuxin Chen (New York University Shanghai)H-Index: 25
Last. Yufei Zhang (UAB: University of Alabama at Birmingham)H-Index: 3
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The phenomenon of child gender discrimination is investigated and verified using online purchase data of children’s clothing in China.
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