Too close to work together? Identity conflicts induced by coworker friendships in cyberspace

The meteoric rise in the popularity of social networking sites (SNSs) has connected many employees with their contacts from work. However, clashes are catalyzed when individuals’ professional identities collide with their social ones. This paper aims to explore hotel employees’ identity conflicts stemming from cross-boundary friendships. Building on cognitive dissonance theory and conservation of resources theory, a multilevel model is proposed...