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The Impact of Advertising Slogans with Negations on Sustainable Luxury Brand Attitude: The Moderating Role of Consumer Skepticism

Felix Septianto
18
,
Joya A. Kemper
15
,
Gavin Northey
16
Published: Jan 1, 2021
Abstract
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Title
The Impact of Advertising Slogans with Negations on Sustainable Luxury Brand Attitude: The Moderating Role of Consumer Skepticism
Published Date
Jan 1, 2021
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