Felix Septianto
University of Queensland
AdvertisingProduct (category theory)BusinessPsychologyProsocial behaviorMarketingEmpirical evidenceTourismPerspective (graphical)Consumer behaviourConstrual level theoryDonationValue (ethics)Leverage (negotiation)OriginalityMindsetPrideGratitudeContext (language use)Appeal to emotionPractical implicationsSocial psychologyModeration
74Publications
13H-index
330Citations
Publications 78
Newest
#1Argho Bandyopadhyay (Deakin University)H-Index: 1
#2Felix Septianto (UQ: University of Queensland)H-Index: 13
Last. Kaushalya Nallaperuma (Deakin University)H-Index: 1
view all 3 authors...
Abstract null null Extant literature has reported mixed findings on the effectiveness of praising versus scolding in social marketing messages, such as how to encourage consumer engagement with plastic waste issue. Against this backdrop, this research investigates the moderating role of consumers' mindset in this regard. This research reports two experimental studies and demonstrates that consumers with a growth (vs. fixed) mindset will experience higher levels of outcome efficacy when evaluatin...
Source
Source
Source
#1Felix SeptiantoH-Index: 13
#2Gavin NortheyH-Index: 11
Last. Scott Keith W WeavenH-Index: 25
view all 3 authors...
Purpose: This paperaims to investigate a novel expectation by examining how framing a company as its constituent members (members frame) versus an organization (organization frame) can influence consumer evaluations of a product or service from this company. Design/methodology/approach: Four studies were conducted examining the effectiveness of an organization (vs members) frame in a between-subjects experimental design (a pilot study, Studies 1a, 1b and 2). Study 2 also tested the moderating ro...
Source
#1Felix Septianto (UQ: University of Queensland)H-Index: 13
#2Nitika Garg (UNSW: University of New South Wales)H-Index: 9
Source
#1Felix Septianto (UQ: University of Queensland)H-Index: 13
#2Yuri Seo (University of Auckland)H-Index: 18
Last. Linsong Shi (JLU: Jilin University)
view all 4 authors...
Awe represents a powerful positive emotion that has received limited examination in the advertising context. The present research draws on construal-level theory to shed light on when and how awe increases persuasion. Across five experimental studies, we show that the effect of awe elicits an abstract mindset and, therefore, increases advertising persuasiveness when the advertised product emphasizes desirability features and is perceived as temporally distant. The findings offer insights about h...
Source
#1Denni Arli (UMN: University of Minnesota)H-Index: 18
#2Felix Septianto (University of Auckland)H-Index: 13
Last. Rafi M. M. I. Chowdhury (Bond University)H-Index: 10
view all 3 authors...
The current research investigates how religiosity can influence unethicality in a consumption context. In particular, considering the link between extrinsic religious orientations and unethicality, this research clarifies why and when extrinsic religiosity leads to unethical decisions. Across two studies, findings show that ethnocentrism is both a mediator (Study 1) and a moderator (Studies 1 and 2) of the effects of extrinsic religiosity on consumers’ ethical judgments. This is because extrinsi...
4 CitationsSource
#1Felix Septianto (UQ: University of Queensland)H-Index: 13
#2Yuri Seo (University of Auckland)H-Index: 18
Last. Fang Zhao (JLU: Jilin University)H-Index: 2
view all 3 authors...
This research examines how warmth and competence advertising can be effectively utilized in luxury and sustainable brand advertising. Across four experimental studies, this research shows diametric...
Source
#1Yuri Seo (University of Auckland)H-Index: 18
#2Felix Septianto (UQ: University of Queensland)H-Index: 13
Last. Eunju Ko (Yonsei University)H-Index: 33
view all 3 authors...
Source
#1Mary Khalil (University of Auckland)H-Index: 1
#2Felix Septianto (UQ: University of Queensland)H-Index: 13
Last. Gavin Northey (Griffith University)H-Index: 11
view all 4 authors...
Abstract Food waste has become a pressing problem in the world, leading to a range of economic, social, and environmental issues. As a result, there are increasing calls to develop effective messages that can increase consumer awareness of food waste and its negative impacts. Drawing upon a recent research on the influences of numerical precision on consumer decision making, the present research tests the ‘match-up’ effects between numerical precision and message framing on consumer awareness of...
2 CitationsSource