Gavin Northey
Griffith University
AdvertisingSociologyBusinessPsychologyIdeologyMarketingCognitive psychologyTourismPedagogyStudent engagementConsumer behaviourPerceptionValue (ethics)OriginalityPleasureFood wasteSocial marketingProcessing fluencyContext (language use)Academic achievementMarketing communicationMessage framingComputer scienceKnowledge managementModalSocial psychologyModerationPolitics
51Publications
11H-index
375Citations
Publications 55
Newest
#1Felix Septianto (UQ: University of Queensland)H-Index: 13
#2Joya A. Kemper (University of Auckland)H-Index: 10
Last. Gavin Northey (Griffith University)H-Index: 11
view all 3 authors...
Source
#1Bodo LangH-Index: 13
#2Joya A. KemperH-Index: 10
Last. Gavin NortheyH-Index: 11
view all 4 authors...
Purpose: The purpose of this paper is to explore why and how sharing economy users switch from consumer (e.g. Airbnb guest) to provider (e.g. Airbnb host), and how this helps enrich self-determination theory. Design/methodology/approach: The authors conducted an exploratory study with users who had been consumers (i.e. Airbnb guests) and had switched to being providers (i.e. Airbnb hosts). Findings: Consumers switch to being providers across four phases: “catalysts”, “enablers”, “drivers” and “g...
Source
#1Eugene Y. Chan (Purdue University)H-Index: 9
#2Gavin Northey (Griffith University)H-Index: 11
Abstract Consumers describe luxury goods as “high-status” goods that are associated with the “upper class.” If these spatial metaphors are valid, then consumers should prefer luxury goods being positioned higher in the visual field in a consumer setting, which would be because of the psychological theory known as “processing fluency.” Fluency occurs when there is a congruence between two concepts, facilitating ease of processing and thereby liking. We test the effect of high (vs. low) spatial po...
Source
#1Felix SeptiantoH-Index: 13
#2Gavin NortheyH-Index: 11
Last. Scott Keith W WeavenH-Index: 25
view all 3 authors...
Purpose: This paperaims to investigate a novel expectation by examining how framing a company as its constituent members (members frame) versus an organization (organization frame) can influence consumer evaluations of a product or service from this company. Design/methodology/approach: Four studies were conducted examining the effectiveness of an organization (vs members) frame in a between-subjects experimental design (a pilot study, Studies 1a, 1b and 2). Study 2 also tested the moderating ro...
Source
#1Mary Khalil (University of Auckland)H-Index: 1
#2Felix Septianto (UQ: University of Queensland)H-Index: 13
Last. Gavin Northey (Griffith University)H-Index: 11
view all 4 authors...
Abstract Food waste has become a pressing problem in the world, leading to a range of economic, social, and environmental issues. As a result, there are increasing calls to develop effective messages that can increase consumer awareness of food waste and its negative impacts. Drawing upon a recent research on the influences of numerical precision on consumer decision making, the present research tests the ‘match-up’ effects between numerical precision and message framing on consumer awareness of...
2 CitationsSource
#2Liem Viet NgoH-Index: 19
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Source
#1Gavin NortheyH-Index: 11
#2Mary KhalilH-Index: 1
Last. Felix SeptiantoH-Index: 13
view all 4 authors...
#1Felix SeptiantoH-Index: 13
#2Joya A. KemperH-Index: 10
Last. Gavin NortheyH-Index: 11
view all 3 authors...
#1Felix Septianto (University of Auckland)H-Index: 13
#2Sheng Ye (ECUST: East China University of Science and Technology)H-Index: 1
Last. Gavin Northey (Griffith University)H-Index: 11
view all 3 authors...
This research examines the role of advertising images in promoting experiential offerings. In particular, it investigates the congruence effect between the emotional responses evoked by advertising images and experiential offerings on consumers’ purchase likelihood in the tourism context. This congruence effect is tested in a series of four experimental studies using different advertising stimuli and manipulations of perceived certainty associated with the offerings. The findings show that adver...
1 CitationsSource
#1Bodo LangH-Index: 13
#2Rebecca DolanH-Index: 10
Last. Gavin NortheyH-Index: 11
view all 4 authors...
Purpose: This paper defines prosumers in light of the COVID-19 crisis and other contexts It addresses how prosumers helped overcome challenges caused by COVID-19 and is the first paper to develop a taxonomy of prosumers, their differentiating characteristics and the degree to which they are useful in overcoming the challenges of COVID-19 Design/methodology/approach: We conducted a literature search of the prosumer literature using the Web of Science and Scopus databases Findings: This study solv...
11 CitationsSource