Original paper
We are more tolerant than I: self-construal and consumer responses toward deceptive advertising
Abstract
Deceptive advertising, or advertising that intends to mislead consumers by false claims or incomplete disclosure, is ubiquitous in the marketplace. Though prior research has shown that consumers generally view companies’ deceptive communication as unethical and react to it negatively, anecdotal evidence suggests that some consumers are more accepting of such misleading tactics than others. Delving deeper into this phenomenon, this research...
Paper Details
Title
We are more tolerant than I: self-construal and consumer responses toward deceptive advertising
Published Date
Aug 19, 2021
Journal
Volume
33
Issue
2
Pages
277 - 291
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Notes
History