Xiaoyan Liu
Southwestern University of Finance and Economics
Valence (psychology)EpistemologyAdvertisingBusinessPsychologyEconomicsMarketingMicroeconomicsCognitive psychologyTourismMarket researchService recoveryValue (economics)Meaning (existential)Measurement scalesCustomer reviewsReversal effectJoint evaluationConsumer evaluationSelf construalTheoretical psychologyComputer scienceProcess (engineering)Hofstede's cultural dimensions theoryBrand extensionSocial psychologyInformation processingPhilosophy of psychologyBasic science
Publications 7
#1Sohyun Bae (NCKU: National Cheng Kung University)
#2Xiaoyan Liu (SWUFE: Southwestern University of Finance and Economics)H-Index: 2
Last. Sharon Ng (NTU: Nanyang Technological University)H-Index: 9
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Deceptive advertising, or advertising that intends to mislead consumers by false claims or incomplete disclosure, is ubiquitous in the marketplace. Though prior research has shown that consumers generally view companies’ deceptive communication as unethical and react to it negatively, anecdotal evidence suggests that some consumers are more accepting of such misleading tactics than others. Delving deeper into this phenomenon, this research examines the role of self-construal on consumers’ respon...
#1Huimin Tan (SWUFE: Southwestern University of Finance and Economics)H-Index: 2
#2Xingyang Lv (SWUFE: Southwestern University of Finance and Economics)H-Index: 5
Last. Dogan Gursoy (WSU: Washington State University)H-Index: 67
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Abstract This study examines an “evaluation nudge” in which consumers' preferences for tourism products are dependent on whether the online information about alternative products is presented jointly (joint evaluation mode) or separately (separate evaluation mode). Utilizing two studies, relationship between evaluation mode and information processing is examined first. Afterwards, the relationship between preferences and decision-making in the context of evaluating alternatives with positive and...
46 CitationsSource
#2Xiaoyan LiuH-Index: 2
Last. Sharon NgH-Index: 9
view all 3 authors...
#1Xiaoyan LiuH-Index: 2
#2Sharon NgH-Index: 9
Last. Elison Ai Ching LimH-Index: 10
view all 3 authors...
#1Naresh K. Malhotra (Georgia Institute of Technology)H-Index: 60
#2Soumya Mukhopadhyay (NTU: Nanyang Technological University)H-Index: 1
Last. Satyabhusan DashH-Index: 12
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Churchill (1979) proposed a detailed procedure for the development of better multi-item measures that has become popular. Recently, however, many scholars have challenged this dominant paradigm. They argue that, in many marketing contexts where the target construct has a precise and concrete definition, long multi-item measures can be substituted by shorter measures with fewer items, or even single-item measures. This has resulted in the controversy around the relative superiority of single- ver...
32 CitationsSource