The anatomy of a rivalry: the role of resentment in the development of brand attitudes

Published on Aug 23, 2021in Journal of Product & Brand Management4.355
· DOI :10.1108/JPBM-09-2019-2573
Diego Alvarado-Karste , Blair Kidwell17
Estimated H-index: 17
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How we feel about an outcome often depends on how close an alternative outcome was to occurring. In four experiments, we investigated whether predominantly White, middle-class, Canadian children (N = 425, Experiments 1-3) and American adults (N = 227, Experiment 4) consider close counterfactual alternatives when inferring other people's emotions. In Experiment 1, 6-year-olds (but not 4- and 5-year-olds) inferred that an agent would feel sadder about winning a mediocre prize if she later found ou...
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Despite extensive evidence that time perspective is associated with a range of important outcomes across a variety of life domains (e.g., health, education, wealth), the question of why time perspective has such wide-reaching effects remains unknown. The present review proposes that self-regulatory processes can offer insight into why time perspective is linked to outcomes. To test this idea we classified measures of time perspective according to the dimension of time perspective that they refle...
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Abstract Emotion impacts fans' information processing and evaluation of sport sponsors. This paper examines the emotion of schadenfreude (joy at others' misfortune) within rivalry contests under a cognition-emotion theoretical framework. Study 1 assesses the relationships between appraisals of 11 rivalry antecedents and schadenfreude using survey data from 5,459 fans across six sport leagues. Results show that unfairness and cultural difference have the strongest association with schadenfreude. ...
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Networks are a key source of social capital for achieving goals in professional and personal settings. Yet, despite the clear benefits of having an extensive network, individuals often shy away from the opportunity to create new connections because engaging in instrumental networking can make them feel morally impure. In this article, we explore how the motives people have when engaging in networking impact these feelings and, as result, change how frequently they engage in networking and their ...
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Extant literature holds contradictory views about the brand love’s moderation effect in the link between brand failure and consumer’s retaliation. This paper aims to first examine how failure severity correlates with negative emotions and how negative emotions lead to retaliation intention. Then, it probes into opposite moderation effects of brand love in these two stages. Further, it explores contingent factors, including perceived fairness, inferred goodwill, aggressive personality and brand t...
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Brand identities have a dual nature that appeals to the head (rational appeal) and to the heart (emotional appeal) of their consumers. Furthermore, consumers can process information in a predominately analytic or intuitive cognitive style (CS) manner. This study aims to analyze the influence of brand identity-cognitive style (BI-CS) fit on the perceived value of a brand. It also analyzes how different forms of social influence affect the perceived value of the brand.,Using a two-step experimenta...
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