Journal of Product & Brand Management
IF
4.36
Papers
1,528
Papers 1,506
1 page of 151 pages (1,506 results)
Newest
Source
Source
Dec 28, 2020·Journal of Product & Brand Management4.36
#1Kokil JainH-Index: 4
#2Isha JajodiaH-Index: 2
Last. Gurinder SinghH-Index: 5
view all 4 authors...
Source
Source
Nov 18, 2020·Journal of Product & Brand Management4.36
#1Jialing LinH-Index: 3
#2Zhimin ZhouH-Index: 1
Last. Civilai LeckieH-Index: 1
view all 3 authors...
Source
Source
Nov 11, 2020·Journal of Product & Brand Management4.36
#1Junyun LiaoH-Index: 1
#2Xuebing DongH-Index: 1
Last. Rui GuoH-Index: 1
view all 4 authors...
Source
Source
PurposeThis paper aims to the literature on negative consumer-brand relationships by advancing knowledge on the key triggers of brand hate of global and prominent brands. It investigates for the fi ...
Source
Source
12345678910
Top fields of study
This website uses cookies.
We use cookies to improve your online experience. By continuing to use our website we assume you agree to the placement of these cookies.
To learn more, you can find in our Privacy Policy.