Journal of Product & Brand Management
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4.36
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1,528
Papers 1,506
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#1Kokil JainH-Index: 4
#2Isha JajodiaH-Index: 2
Last. Gurinder SinghH-Index: 5
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#1Jialing LinH-Index: 3
#2Zhimin ZhouH-Index: 1
Last. Civilai LeckieH-Index: 1
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#1Junyun LiaoH-Index: 1
#2Xuebing DongH-Index: 1
Last. Rui GuoH-Index: 1
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PurposeThis paper aims to the literature on negative consumer-brand relationships by advancing knowledge on the key triggers of brand hate of global and prominent brands. It investigates for the fi ...
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