Original paper
No name, no logo, no problem?: Examining early fan connections to NHL Seattle
Abstract
At a time of rapid professional sport team expansion in North America, this study sought to qualitatively explore the perceptions and the expectations for the most recent National Hockey League (NHL) expansion team, NHL Seattle, to understand more about what fans perceived about the brand development process and participation in the team’s fan community nearly a year ahead of the announcement of the traditional brand markers (i.e., team name,...
Paper Details
Title
No name, no logo, no problem?: Examining early fan connections to NHL Seattle
Published Date
Jun 17, 2021
Journal
Volume
25
Issue
3
Pages
406 - 427
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History