Is it all about appearance? Limited cognitive control and information advantage reveal self-serving reciprocity

Previous research on social preferences has found that reciprocal behavior is an automatic response, which requires less cognitive control than self-interested behavior. However, research on unethicality has demonstrated that cognitive control is required to resist the temptation to benefit from engaging in an unethical act, thus suggesting that self-interested behaviors are automatic. By manipulating information asymmetry (i.e., advantage)...