Factors affecting the diffusion of mobile social network services in an aging society: value of informative, hedonic and ubiquitous services

Purpose This paper aims to identify factors affecting the continued intention to use mobile social network services (m-SNS) among middle-aged and older adults in Korea, based on the focal characteristics of mobile services and SNS. Design/methodology/approach Data were collected through an online questionnaire to understand m-SNS usage from 358 people aged over 40 years in Korea. Findings Results show that middle-aged and older users of m-SNS...