Hyeyoon Bae
KAIST
AdvertisingDiffusion (business)Consumption (economics)Developmental psychologyPsychologyHealth belief modelHealth careMarketingLocus of controlHealth promotionQualitative researchSelf-monitoringValue (mathematics)Stereotype threatMobile phonerestrictQuality of life (healthcare)Mobile social networkConsumer innovativenessAging societyResponse efficacyIntention to useInnovation adoptionBaby boomersOlder peopleStructural equation modelingCoping (psychology)Applied psychology
4Publications
2H-index
7Citations
Publications 4
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#1Hyeyoon BaeH-Index: 2
#2Sang Hyun JoH-Index: 2
Last. Euehun LeeH-Index: 16
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#1Hyeyoon BaeH-Index: 2
#2Sang Hyun JoH-Index: 2
Last. Euehun LeeH-Index: 2
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The purpose of this study is to advance the understanding of consumer innovativeness during aging. This study explores why older consumers have decreased innovativeness and how awareness of age-related change affects the adoption of innovation.,A survey was conducted on 200 older consumers aged 50 and older to investigate whether awareness of age-related change influences innovativeness.,The results show that awareness of age-related change causes older consumers to have a decreased tendency to ...
3 CitationsSource
#1Hyeyoon BaeH-Index: 2
Last. Euehun LeeH-Index: 16
view all 4 authors...
Source
#1Hyeyoon Bae (KAIST)H-Index: 2
#2Sang Hyun Jo (KAIST)H-Index: 2
Last. Euehun Lee (KAIST)H-Index: 2
view all 4 authors...
4 CitationsSource