Original paper
Decoding Consumer Psychology toward Dietary Supplements: A Mediation analysis between Freebies and Brand Loyalty
Abstract
The present study ponders a significant type of non-monetary form of sales promotion called freebies. It refers to offering a gift of some worth to the customer along with the product purchased. While prior studies focused primarily on monetary forms of sales promotion, a very minimal number of works were conducted on its counterpart. The study bridges the gap between non-monetary sales promotion and brand loyalty in India and inspects into...
Paper Details
Title
Decoding Consumer Psychology toward Dietary Supplements: A Mediation analysis between Freebies and Brand Loyalty
Published Date
May 4, 2021
Volume
27
Issue
4
Pages
173 - 187
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Notes
History