Value co-creation: a review of literature and future research agenda
Volume: 37, Issue: 3, Pages: 612 - 628
Published: Jun 26, 2021
Abstract
Purpose The purpose of this paper is to present a systematic review of the available literature on value co-creation (VCC) and provide insightful future directions for research in this domain. Design/methodology/approach The extant literature on VCC has been reviewed by collecting relevant research papers based on certain specified delimiting criteria. A total of 110 research papers have been analysed to gain useful insights into VCC literature....
Paper Details
Title
Value co-creation: a review of literature and future research agenda
Published Date
Jun 26, 2021
Volume
37
Issue
3
Pages
612 - 628
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