Charles Jebarajakirthy
Griffith University
Customer retentionAdvertisingConsumption (economics)Service qualityConceptual frameworkSociologyBusinessLoyalty business modelPsychologyMarketingTourismConsumer behaviourModerated mediationPerceptionMobile bankingLoyaltyBottom of the pyramidContext (language use)Sri lankaSample (statistics)PyramidStructural equation modelingSocial psychologyTheory of planned behaviorModeration
56Publications
12H-index
448Citations
Publications 58
Newest
#1Haroon Iqbal Maseeh (Griffith University)
#2Charles Jebarajakirthy (Griffith University)H-Index: 12
Last. Scott Keith W Weaven (Griffith University)H-Index: 25
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Abstract null null Adopting a meta-analysis approach, this study synthesises the quantitative literature on mobile advertising and proposes a meta-analytic conceptual model that shows the frequently studied variables in the literature. We performed a bivariate and a multivariate meta-analysis to examine the association between the antecedents, attitude, and intention to receive mobile advertisements. The findings show that personalisation, entertainment, credibility, and informativeness are posi...
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#1Amit Shankar (IIMA: Indian Institute of Management Ahmedabad)H-Index: 7
#2Rambalak YadavH-Index: 10
Last. Charles Jebarajakirthy (Griffith University)H-Index: 12
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#1Gajendra Liyanaarachchi (Griffith University)H-Index: 2
#2Sameer Deshpande (Griffith University)H-Index: 19
Last. Carina Roemer (Griffith University)
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The purpose of this research is to review the extant literature on mobile advertising systematically and to carry out a comprehensive analysis of research in this emerging field. Accordingly, this paper synthesises the literature on mobile advertising in terms of theories, contexts, characteristics and methodology to analyse the development of mobile advertising research over time. The literature review shows that mobile advertising research has transitioned from text message-based SMS advertise...
1 CitationsSource
#1Manish Das (Tripura University)H-Index: 3
#1Manish DasH-Index: 1
Last. Charles JebarajakirthyH-Index: 12
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1 CitationsSource
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#1Payal S. Kapoor (Fore School of Management)H-Index: 2
#2M.S. Balaji (UNNC: The University of Nottingham Ningbo China)H-Index: 24
Last. Charles Jebarajakirthy (Griffith University)H-Index: 12
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With social media becoming the primary channel for travelers to acquire travel-related information, tourism service providers are increasingly partnering with social media influencers (SMIs) as par...
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#1Manish GuptaH-Index: 11
#2Arpan Kumar Kar (IITD: Indian Institute of Technology Delhi)H-Index: 26
Last. Charles Jebarajakirthy (Griffith University)H-Index: 12
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#1Charles Jebarajakirthy (Griffith University)H-Index: 12
#2Manish Das (Tripura University)H-Index: 3
Abstract Luxury consumption has become a worldwide phenomenon. Irrespective of consumers’ need for uniqueness being considered as an important psychological factor impacting luxury consumption intention, research seldom investigates the impact of CNFU dimensions on luxury consumption. This study investigates how CNFU dimensions (i.e. creative choice counter-conformity, unpopular choice counter-conformity and avoidance of similarity) drive luxury consumption intention in light of the mediating ro...
1 CitationsSource
#1Haroon Iqbal Maseeh (Griffith University)
#2Charles Jebarajakirthy (Griffith University)H-Index: 12
Last. Md. Ashaduzzaman (Griffith University)
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Whilst the rapid advancement of technology in the 21st century has facilitated the online collection, storage, retrieval, manipulation, and transmission of individuals' personal information, it has also led to a concomitant rise in privacy concerns amongst e-commerce users. Although privacy concerns have received considerable attention in the e-commerce literature, to date, empirical research has tended to report somewhat erratic and inconsistent findings in the context of consumer privacy. Acco...
1 CitationsSource