Original paper
Multitasking as Consumer Compensatory Control
Abstract
Consumer multitasking (i.e., working on multiple tasks simultaneously) is a widespread modern phenomenon, yet the literature lacks an understanding of when and why consumers multitask. We experimentally show that consumers engage in multitasking behavior as a way to compensate for feelings of low control. Specifically, across five main studies and seven web appendix studies using two different multitasking paradigms, we find that consumers...
Paper Details
Title
Multitasking as Consumer Compensatory Control
Published Date
May 5, 2021
Journal
Volume
48
Issue
3
Pages
456 - 473
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Notes
History