Maladaptive Consumption: Definition, Theoretical Framework, and Research Propositions

Published on May 27, 2021in Journal of the Association for Consumer Research
· DOI :10.1086/714822
Martin Reimann19
Estimated H-index: 19
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Shailendra Pratap Jain14
Estimated H-index: 14
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Abstract
AbstractMaladaptive consumption represents potentially uncontrollable and self- and others-harming consumer choices to fulfill a desire for rewarding substances and behaviors. More recently, malada...
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