Consumer engagement with social media platforms: A study of the influence of attitudinal components on cutting edge technology adaptation behaviour

Despite pervasive use of digital devices, the influence of simultaneous and combined attitudinal components on consumers' social media adaptation behaviours remains understudied. This research aims to address this gap in the literature by examining the influence of combined attitudinal components on consumers' continuous interaction with social media platforms. An online survey was conducted to obtain robust quantitative data on consumers'...