Pro-environmental behavior predicts adherence to plant-based diets

Plant-based diets are beneficial to human health and environmental sustainability but suffer from low rates of adherence. For example, many people who self-identify as vegetarian sporadically eat meat and eventually give up their vegetarian diet entirely. We theorize that valuing a lifestyle of pro-environmental behaviors can enable people to adhere to a plant-based diet more successfully. In the current survey study, we tested this prediction...