Original paper
Evaluating the impact of VAT-free promotion: the role of loyalty program membership and category characteristics
Abstract
This study examines the impact of value-added tax (VAT)–free promotions on sales performance. VAT-free promotions are a recently adopted form of price promotions where consumers are exempted from paying the VAT amount across almost all products in the assortment during a limited number of days. They are typically organized once per year and surrounded by a large amount of media attention from the involved retailer. To test the effects of this...
Paper Details
Title
Evaluating the impact of VAT-free promotion: the role of loyalty program membership and category characteristics
Published Date
Mar 9, 2021
Journal
Volume
32
Issue
4
Pages
455 - 476
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Notes
History