Social media influencer marketing: A systematic review, integrative framework and future research agenda

Volume: 45, Issue: 4, Pages: 617 - 644
Published: Jul 1, 2021
Abstract
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Paper Details
Title
Social media influencer marketing: A systematic review, integrative framework and future research agenda
Published Date
Jul 1, 2021
Volume
45
Issue
4
Pages
617 - 644
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