International Journal of Consumer Studies
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1469
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1 page of 158 pages (1,580 results)
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#1Ying Zhu (UBC: University of British Columbia)H-Index: 5
#2Valerie Lynette Wang (WCUPA: West Chester University of Pennsylvania)H-Index: 3
Last. Joicey J. Wei (NUS: National University of Singapore)
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The purpose of this research is to review the extant literature on mobile advertising systematically and to carry out a comprehensive analysis of research in this emerging field. Accordingly, this paper synthesises the literature on mobile advertising in terms of theories, contexts, characteristics and methodology to analyse the development of mobile advertising research over time. The literature review shows that mobile advertising research has transitioned from text message-based SMS advertise...
1 CitationsSource
#1Justin Paul (UPR: University of Puerto Rico)H-Index: 30
#2Ramulu BhukyaH-Index: 2
Last. Ramulu BhukyaH-Index: 1
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#1Evandro Luiz Lopes (UNIFESP: Federal University of São Paulo)H-Index: 9
#2Jussara Goulart‐da‐Silva (UFU: Federal University of Uberlandia)
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#1Juan Shan (SHU: Shanghai University)H-Index: 1
#2Ling Jiang (Université du Québec)H-Index: 1
Last. Yuliia Ivzhenko (SHU: Shanghai University)
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1 CitationsSource
#1Kelcie Slaton (UNT: University of North Texas)H-Index: 1
#2Sanjukta Pookulangara (UNT: University of North Texas)H-Index: 10
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#1Manish Das (Tripura University)H-Index: 1
#2Victor Saha (BITS: Birla Institute of Technology and Science)H-Index: 2
Last. Abhirupa Roy (Tripura University)
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#1Sheau Fen Yap (AUT: Auckland University of Technology)H-Index: 7
#2Yingzi Xu (AUT: Auckland University of Technology)
Last. Lay Peng Tan (Macquarie University)H-Index: 7
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The COVID-19 pandemic has created unprecedented disruptions in consumers' daily lives. Regulations imposing social distancing, quarantine and full-scale lockdowns have heightened the risks amongst vulnerable consumer groups such as the elderly and socially or financially disadvantaged. However, these restrictions have also caused transitory vulnerability in many people who are not considered vulnerable under normal circumstances. Digital technology has become central to almost every aspect of co...
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#1Amrul Asraf Mohd-Any (UM: University of Malaya)H-Index: 6
Last. Moniruzzaman Sarker (Sunway University)
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