EXPRESS: Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge:

Published on Jan 21, 2021in Journal of Marketing
· DOI :10.1177/0022242921993186
Kellen Mrkva5
Estimated H-index: 5
,
Nathaniel A. Posner1
Estimated H-index: 1
+ 1 AuthorsEric J. Johnson75
Estimated H-index: 75
Source
Abstract
Choice architecture tools, commonly known as nudges, powerfully impact decisions and can improve welfare. Yet it is unclear who is most impacted by nudges. If nudge effects are moderated by socioec...
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