Original paper
Core dimensions of food-related lifestyle: A new instrument for measuring food involvement, innovativeness and responsibility
Abstract
Segmentation is crucial for targeting product development initiatives and marketing communication nationally as well as internationally. In this paper we use the Food Related Lifestyle instrument that has been applied in the food arena for many years as a ‘stepping stone’ to develop a contemporary, targeted and smaller version of the Food Related Lifestyle instrument, still following the original theoretical framework. In particular we focus on...
Paper Details
Title
Core dimensions of food-related lifestyle: A new instrument for measuring food involvement, innovativeness and responsibility
Published Date
Jul 1, 2021
Journal
Volume
91
Pages
104192 - 104192
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Notes
History