Dimensions of Brand Personality

Published on Aug 1, 1997in Journal of Marketing Research5
· DOI :10.2307/3151897
Jennifer Aaker43
Estimated H-index: 43
(UCLA: University of California, Los Angeles)
Sources
Abstract
Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the “Big Five” dimensions, and explore the meaning of each dimension,...
References36
Newest
#1Susan Schultz Kleine (ASU: Arizona State University)H-Index: 15
#2Robert E. KleineH-Index: 14
Last. Chris T. AllenH-Index: 22
view all 3 authors...
Material possession attachment, a property of the relationship between a specific person and a specific object of possession, reflects the extent of “me-ness” associated with that possession. The two Q-methodological studies reported here investigated the nature of this me-ness (and “not me-ness”). Study 1 explores different types of attachment and how these types portray various facets of a person's life story (i.e., identity). It shows how strong versus weak attachment, affiliation and/or auto...
Source
High- and low-task-importance Ss read a strong or weak unambiguous message or an ambiguous message that was attributed to a high- or low-credibility source. Under low task importance, heuristic processing of the credibility cue was the sole determinant of Ss' attitudes, regardless of argument ambiguity or strength. When task importance was high and message content was unambiguous, systematic processing alone determined attitudes when this content contradicted the validity of the credibility heur...
Source
#1Richard P. Bagozzi (UM: University of Michigan)H-Index: 116
#2Todd F. Heatherton (Harvard University)H-Index: 96
This article proposes a framework for representing personality constructs at four levels of abstraction. The total aggregation model is the composite formed by the sum of scores on all items in a scale. The partial aggregation model treats separate dimensions of a personality construct as indicators of a single latent variable, with each dimension being an aggregation of items. The partial disaggregation model represents each dimension as a separate latent variable, either freely correlated with...
Source
#1A T Church (WSU: Washington State University)H-Index: 2
#2Peter BurkeH-Index: 94
Using about 600 college students and exploratory and confirmatory factor analysis, three models of personality structure were tested: the Big Five, as measured by the NEO Personality Inventory (P. T. Costa & R. R. McCrae, 1985), and A. Tellegen's (1985) three- and four-dimensional models, as measured by the Multidimensional Personality Questionnaire (A. Tellegen, 1982). Both factor methods indicated considerable support for, but also some divergences from, the models. We concluded that parsimoni...
Source
#1Robert E. Kleine (ASU: Arizona State University)H-Index: 14
#2Susan Schultz Kleine (ASU: Arizona State University)H-Index: 15
Last. Jerome B. Kernan (GMU: George Mason University)H-Index: 17
view all 3 authors...
The self—a sense of who and what we are—is suggested as an organizing construct through which people's everyday activities can be understood. Life's mundane tasks and the consumer behaviors necessary to enact them are cast in a perspective of self little used by consumer psychologists—social—identity theory. Two structural modeling studies in support of the perspective are reported. The results of the first one imply that people use products to enact one of their social identities and that produ...
Source
The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on consu...
Source
#1Stephen R. Briggs (TU: University of Tulsa)H-Index: 15
ABSTRACT Several approaches to assessing the dimensions of the five-factor model are reviewed and evaluated. The items in the assessment instrument may be adjectives or phrases, and the instrument itself may have been developed specifically to measure the five factors or may have been reinterpreted in terms of the five-factor model. Data are presented comparing an adjective-based measure of the model (Goldberg, 1990) with two phrase-based measures (Costa & McCrae, 1985; Hogan, 1986), and recomme...
Source
#1Sampo V. Paunonen (UWO: University of Western Ontario)H-Index: 45
#2Douglas N. JacksonH-Index: 59
Last. Friedrich FörsterlingH-Index: 4
view all 4 authors...
Personality structure was assessed in 4 countries (Canada, Finland, Poland, and Germany) using both an established verbal personality inventory and a new nonverbal personality questionnaire. A 5-factor structure was found to be highly robust in that it was replicated across the 4 cultures and across the 2 personality assessment methods. The data are discussed in terms of (a) the failure to support a semantic similarity interpretation of personality item responses, (b) the factorial validity of t...
Source
Ss received consensus information that was either congruent or incongruent with the valence of persuasive message content. In Experiment 1 Ss believed that their processing task was either important or unimportant whereas in Experiment 2 all Ss believed that their task was unimportant. In accord with the heuristic-systematic model's sufficiency principle, high-task-importance Ss exhibited a great deal of systematic processing regardless of congruency, whereas low-importance Ss processed systemat...
Source
#1Ralph L. Piedmont (NIH: National Institutes of Health)H-Index: 36
#2Robert R. McCrae (NIH: National Institutes of Health)H-Index: 145
Last. Paul T. Costa (NIH: National Institutes of Health)H-Index: 156
view all 3 authors...
Correlations of Adjective Check List (ACL; Gough & Heilbrun, 1965, 1983) scales with measures of the five-factor model of personality provide a basis for reinterpreting ealier studies and construing new ACL scales in terms of a common conceptual framework
Source
Cited By4341
Newest
Source
#1Sebastian Molinillo (UMA: University of Málaga)H-Index: 19
#2Arnold Japutra (UWA: University of Western Australia)H-Index: 18
Last. Yuksel EkinciH-Index: 34
view all 3 authors...
Source
#1Anthony Palomba (UVA: University of Virginia)H-Index: 4
Abstract null null Since streaming over-the-top (OTT) services may make recommendations to consumers regarding what to watch, OTT services customize not just OTT original series consumption experiences, but OTT brand personality perceptions. This influences how brand equity and brand loyalty are built for these OTT brands. This study is interested in understanding a) How original series help build consumer-based brand equity (CBBE) toward OTT services and b) How the consumer-based brand equity m...
Source
Abstract null null In a mature retail market, branding can offer retailers opportunities for setting themselves apart. This study examines the construct ‘brand personality appeal’ (BPA; Freling et al., 2011) in retailing. Two consumer surveys are administered, on fashion retailing (n = 104) and grocery retailing (n = 101), focusing on (1) store personality, (2) BPA, and (3) retailer brand equity. A SmartPLS estimation shows that ‘enthusiasm’ is a personality trait that appeals to consumers regar...
Source
#1M. Mosaad (Cairo University)H-Index: 10
#2Ehab Abou-Aish (Cairo University)H-Index: 3
Last. Mohamed H. Elsharnouby (Cairo University)H-Index: 2
view all 3 authors...
Source
#1Vikas Kumar (IIMA: Indian Institute of Management Ahmedabad)H-Index: 8
Abstract null null In a quest to investigate whether perceptions of authenticity can engage consumers with brands, the present study examines the influence of perceived brand authenticity (PBA) on consumer brand engagement (CBE). Furthermore, the study explores the influence of CBE on consumers’ brand usage intention (BUI) and willingness to pay a price premium (WPP). Data were collected online from 380 brand users and examined using the structural equation modelling (SEM) technique. The results...
Source
#1Natkamon Tovanich (Université Paris-Saclay)H-Index: 1
#2Simone Centellegher (fondazione bruno kessler)H-Index: 1
Last. Bruno Lepri (fondazione bruno kessler)H-Index: 39
view all 6 authors...
In recent years there has been a growing interest in analyzing human behavioral data generated by new technologies. One type of digital footprint that is universal across the world, but that has received relatively little attention to date, is spending behavior. In this paper, using the transaction records of 1306 bank customers, we investigated the extent to which individual-level psychological characteristics can be inferred from bank transaction data. Specifically, we developed a more compreh...
Source
#1Ganesh Dash (Saudi Electronic University)H-Index: 4
#2Justin Paul (IIMA: Indian Institute of Management Ahmedabad)H-Index: 28
Source
#1Reza Fazli-Salehi (SCSU: St. Cloud State University)H-Index: 4
Abstract null null The purpose of this study is to explore the effect of consumer self-concept clarity and materialism on consumers’ self-brand connection and communal-brand connection as well as purchase intention in the context of ethnically matched, mismatched, or multi-ethnic advertising. The results showed that self-concept clarity has a negative impact on self-brand connection and communal-brand connection for ads featuring multi-ethnic models (but not for ads featuring ethnically matched ...
Source
Source
This website uses cookies.
We use cookies to improve your online experience. By continuing to use our website we assume you agree to the placement of these cookies.
To learn more, you can find in our Privacy Policy.