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doi.org/10.1057/s41262-020-00224-4
Other
Exploring brand purpose dimensions for non-profit organizations
Abas Mirzaei
8
,
Cynthia Webster
34
,
Helen Siuki
3
View all 3 authors
Journal of Brand Management
4.10
Volume: 28, Issue: 2, Pages: 186 - 198
Published
: Jan 12, 2021
14
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Paper Fields
Marketing
World Wide Web
Law
Brand awareness
Pure mathematics
Brand management
Brand community
Competitive advantage
Dimension (graph theory)
Computer science
New product development
Brand equity
Brand strategy
Rebranding
Business
Diversification (marketing strategy)
Advertising
Mathematics
Social media
Political science
Product management
Employer branding
Brand loyalty
Paper Details
Title
Exploring brand purpose dimensions for non-profit organizations
DOI
doi.org/10.1057/s41262-020-00224-4
Published Date
Jan 12, 2021
Journal
Journal of Brand Management
Volume
28
Issue
2
Pages
186 - 198
Notes
History
View all history