information about Brand strategy field
Field Hierarchy
Parent | |||
---|---|---|---|
Business 12M papers | Economics 12M papers | Marketing 2.9M papers | Management 1.7M papers |
Advertising 968k papers | Marketing management 39.4k papers | Strategic management 28.2k papers | Brand management 25.6k papers |
Brand equity 20.4k papers | |||
Current | |||
Brand strategy 2,335 papers | |||
Child |
Trends