Editors’ reflections and introduction to the special section on ‘information technology meets marketing: Value-creation along the customer journey’
Volume: 56, Pages: 102270 - 102270
Published: Feb 1, 2021
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Paper Details
Title
Editors’ reflections and introduction to the special section on ‘information technology meets marketing: Value-creation along the customer journey’
Published Date
Feb 1, 2021
Volume
56
Pages
102270 - 102270
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