Sanjit Kumar Roy
University of Western Australia
AdvertisingService providerEmerging marketsWord of mouthService qualityBusinessLoyalty business modelRetail bankingPsychologyMarketingCustomer satisfactionBrand equityLoyaltyQuality (business)Context (language use)Service (business)Confirmatory factor analysisKnowledge managementStructural equation modelingSocial psychology
123Publications
22H-index
1,769Citations
Publications 121
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#1Sanjit Kumar RoyH-Index: 22
#2Bidit Lal DeyH-Index: 12
Last. Yogesh K. DwivediH-Index: 84
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Research on the co-creation of value has proliferated since the introduction of service-dominant (S-D) logic (Vargo & Lusch, 2004, 2016) and service logic (SL) (Gronroos, 2006, 2011) in marketing t...
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#1Sanjit Kumar Roy (UWA: University of Western Australia)H-Index: 22
#2Gaganpreet Singh (Global University (GU))H-Index: 4
Last. Saadia Shabnam (Curtin University)H-Index: 2
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#1Aman Abid (UWA: University of Western Australia)H-Index: 2
#2Paul Harrigan (UWA: University of Western Australia)H-Index: 20
Last. Sanjit Kumar Roy (UWA: University of Western Australia)H-Index: 22
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This study explores young voters’ perception of social media use and activities of political brands in light of their general apathy towards traditional politics. Focus groups were conducted with y...
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#1Arnold Japutra (UWA: University of Western Australia)H-Index: 15
#2Sanjit Kumar Roy (UWA: University of Western Australia)H-Index: 22
Last. Tram Anh Ngoc Pham (VNUHCM-UT: Ho Chi Minh City University of Technology)H-Index: 1
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Abstract Proficient brand management, including retail brands, is crucial for the success of the firms or retailers. One area of interest is consumers’ negativity towards brands (e.g., hate) due to negative consumer-brand relationships. The present article examines the relationships between brand anxiety, brand hatred and obsess, and illustrates the impacts of age and brand affection on these relationships. Data were collected through an online survey, and partial least squares path modelling wa...
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#1Sunny BoseH-Index: 6
#2Sudeepta PradhanH-Index: 5
Last. Sanjit Kumar Roy (UWA: University of Western Australia)H-Index: 22
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The major purpose of place branding is to attract tourists and investors by enhancing the value proposition of a place through its unique regional identity. We undertake two studies to test the imp...
1 CitationsSource
2 CitationsSource
#1Sudeepta PradhanH-Index: 5
#2Makhmoor Bashir (Qassim University)H-Index: 5
Last. Bang NguyenH-Index: 29
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#1Paul Harrigan (UWA: University of Western Australia)H-Index: 20
#2Morgan P. Miles (CSU: Charles Sturt University)H-Index: 37
Last. Sanjit Kumar Roy (UWA: University of Western Australia)H-Index: 22
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Abstract This study furthers investigation into exactly how Social CRM (S-CRM) is different from traditional CRM, and models the interrelationships between its capabilities. It is underpinned in dynamic capabilities theory, to explain how social media, as a resource all organizations use, can lead to differing performance outcomes. It is underpinned in seminal research into traditional CRM, but which does not cater for the disruptive nature of social media. We outline how S-CRM is a second-order...
13 CitationsSource
#1Saalem Sadeque (Central Queensland University)H-Index: 6
#2Sanjit Kumar Roy (UWA: University of Western Australia)H-Index: 22
Last. Ashikuzzaman (Khulna University)H-Index: 1
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Abstract Drawing on the place branding literature, we explain how identity formed at a lower level of place scale (i.e., neighborhood) influences identity formation at a higher level of place scale (i.e., city). We tested the proposed hypotheses by developing and testing an integrated model of place identity for two cities in Bangladesh. Findings suggest that neighborhood brand love, resident-neighborhood relationship, place dependence and place social bonding positively impact neighborhood iden...
8 CitationsSource