The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective
Volume: 33, Issue: 5, Pages: 1123 - 1138
Published: Oct 7, 2020
Paper Details
Title
The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective
Published Date
Oct 7, 2020
Volume
33
Issue
5
Pages
1123 - 1138
Notes
History