Asia Pacific Journal of Marketing and Logistics
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3.98
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1,067
Papers 1,039
1 page of 104 pages (1,039 results)
Last. Peng Du
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#1Halil Erdem AkogluH-Index: 1
#2Oğuz ÖzbekH-Index: 1
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#1Deepika SharmaH-Index: 2
#2Justin PaulH-Index: 29
Last. Rashi TaggarH-Index: 3
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The ease and convenience of online shopping are shifting the customers to e-tailers. This has prompted offline retailers to re-examine behavioural patterns along with a reconfiguration for a responsive retail model. The paper investigates the influence of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour.,Data were collected via a survey answered by 793 fashion customers from India, and for data analysis, partial least square structural equ...
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Based on a dyadic perspective, the purpose of this paper is to include the contributions of employee and customer in a service process and to examine the underlying mechanism of customer organization socialization on service performance.,The authors used a unique survey data pertaining to the service industry. The authors collected their data from multiple sources (customers, front-line employees and these employees' managers) in the divisions of a large service organization – Ping An Insurance ...
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This study highlights the effect of an inductee's altruism on referral reward programs (RRPs) on an online shopping guide platform to determine the optimal RRP and referral reward allocation under a Cashback and Referral RRP.,The authors consider a Stackelberg game with a platform, seller, inductor and inductee, where the inductee's altruism plays a vital role in determining the optimal RRP in equilibrium.,The authors show that the conditions under which it is optimal to reward the inductor only...
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#1Yang SunH-Index: 1
Last. Helen Huifen CaiH-Index: 1
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#1Longshan ChenH-Index: 1
#2Leping YuanH-Index: 1
Last. Zhangxiang ZhuH-Index: 1
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