Asia Pacific Journal of Marketing and Logistics
Papers
867
Papers 959
1 page of 96 pages (959 results)
Newest
Source
Source
Source
Source
Source
Purpose: To alleviate the effects of coronavirus disease 2019 (COVID-19) on the economy, Taiwan introduced a stimulus package in the form of triple stimulus vouchers. Despite intense promotion to opt for the vouchers in digital form, Taiwanese public overwhelmingly chose the paper form. This study considers the reasons that influenced their decision comfort in choosing paper rather than digital vouchers based on two categories: rational (promotion depth and ease of use) and behavioral economics ...
Source
Source
Source
Source
Purpose: This study examines the effectiveness of Zero-Contact Marketing that minimizes contact between employees and consumers in marketplaces by adopting an integrated research framework of motivation theory, servicescape model and the theory of reasoned action (TRA). Design/methodology/approach: This study randomly collected 314 respondents through an online survey in May 2020 in South Korea. Structural equation modeling (SEM) assessed the overall hypothetical research model. Findings: Zero-C...
Source
12345678910
Top fields of study
Advertising
Business
Psychology
Marketing
Consumer behaviour
Originality
Social psychology