The effects of perceived regulatory efficacy, ethnocentrism and food safety concern on the demand for organic food

Certified organic products hold a niche but growing share of global food markets with considerable interest in the factors affecting consumers’ Willingness To Pay (WTP) for organic food. The objective of this paper is to investigate the effects of perceived regulatory efficiency, food safety concern and ethnocentrism on demand for organic food. In total, 450 Iranian food shoppers took part in a choice experiment for organic rice, with the...