A Western franchise in Shanghai, China: a late entrant’s success

Published on Sep 17, 2020in Journal of Strategic Marketing
· DOI :10.1080/0965254X.2020.1823457
Robin Elaine Roberts1
Estimated H-index: 1
(Griffith University),
Lorelle Frazer4
Estimated H-index: 4
(University of the Sunshine Coast),
Park Thaichon10
Estimated H-index: 10
(Griffith University)
This research examines the timing of a food retail franchise’s entry into Shanghai, China. Previous literature espouses the benefits of early movers, but there is a lack of focus on related conting...
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Theories on early and late mover advantages predicate that competitive operating advantages can occur with respect to the relative timing of market entry. Suspecting that “early mover” hotels can preempt desirable micro-locations for hotel operations, the current study tests for early mover advantage created by locations not fully imitable. Estimation of spatial econometric model reveals evidence of an early mover advantage. We also find that the effect of depreciation of older hotels may serve ...
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Development economists have been preoccupied with the problem of increasing the size of the GNP pie to the relative neglect of its distribution. Despite the recent disenchantment with the viewpoint that all classes share in the benefits of industrial growth, empirical data on the distribution of income, business opportunity, and economic power are in short supply. Many of the studies on entrepreneurship and economic development, when they are not apologetics for ruthless capitalist exploitation ...
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Purpose – This paper aims to examine the effect of different relational bonding strategies on franchisees’ perceptions of benefits. The duration of the relationship is framed as a moderator between three types of relational bonds and the perceived benefits. Design/methodology/approach – The data are collected via a survey from foodservice franchisees in South Korea. To test the study’s hypotheses, the research model was estimated with two-stage least squares. Findings – The result shows that soc...
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Entry decisions—often critical to firm survival and growth, market evolution, and industry profitability—have been the subject of inquiry for decades. In particular, the timing of entry decisions, drawing primarily on the first-mover advantage (FMA) perspective, has emerged as a prominent area of study. While previous research confirms that entry timing is critical, a large number of contingencies create conceptual and methodological complexities that undermine the formation of a rigorous theory...
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