This website uses cookies.
We use cookies to improve your online experience. By continuing to use our website we assume you agree to the placement of these cookies.
To learn more, you can find in our Privacy Policy.
Other

A Western franchise in Shanghai, China: a late entrant’s success

Volume: 30, Issue: 6, Pages: 606 - 626
Published: Sep 17, 2020
Abstract
This research examines the timing of a food retail franchise's entry into Shanghai, China. Previous literature espouses the benefits of early movers, but there is a lack of focus on related contingencies that influence the effect of entry timing on franchising outcomes. We employ a qualitative case study in two phases. The first interviews key franchise personnel regarding their motivations and strategies for expanding. The second utilizes focus...
Paper Details
Title
A Western franchise in Shanghai, China: a late entrant’s success
Published Date
Sep 17, 2020
Volume
30
Issue
6
Pages
606 - 626
© 2025 Pluto Labs All rights reserved.
Step 1. Scroll down for details & analytics related to the paper.
Discover a range of citation analytics, paper references, a list of cited papers, and more.