Journal of Strategic Marketing
Papers 910
1 page of 91 pages (910 results)
#1Margurite Hook (Northumbria University)H-Index: 4
#2Alicia Kulczynski (Northumbria University)H-Index: 11
Given the connectedness modern technology provides for communication, peer pressure is becoming more prevalent amongst children, with children often pressured into using certain brands by their pee...
#1Ali Anwar (WLU: Wilfrid Laurier University)H-Index: 2
#2Narongsak (Tek) Thongpapanl (CMU: Chiang Mai University)H-Index: 20
Last. Abdul R. Ashraf (Brock University)H-Index: 8
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Despite the remarkable growth and promising future of mobile commerce, research has paid little attention so far to the factors that determine its perceived value across developing countries. This ...
#1Samaneh TorkzadehH-Index: 2
#2Mohammadali Zolfagharian (BGSU: Bowling Green State University)H-Index: 14
Last. Pramod Iyer (MTSU: Middle Tennessee State University)H-Index: 10
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This research focuses on a key transformative service, namely public higher education, and examines how student value co-creation behaviors contribute to the quality of educational services and, th...
#1Anthony Moussa (AMU: Aix-Marseille University)
#2Virginie de Barnier (AMU: Aix-Marseille University)H-Index: 11
Brand ambidexterity is characterized by tensions between brand consistency and brand relevance. Previous research has presented design thinking as an approach to resolve this tension. However, desi...
#1Manu C (CUSAT: Cochin University of Science and Technology)
#2S. Sreejesh (IIMK: Indian Institute of Management Kozhikode)H-Index: 14
Academic research has given considerable attention to service failure and subsequent recovery efforts in an online environment. Nevertheless, existing research examining the effectiveness of recove...
#1Tareq Rasul (AIB: Australian Institute of Business)H-Index: 4
#2Aaron J. Wijeratne (Pearson)
Last. Weng Marc Lim (Swinburne University of Technology)H-Index: 20
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The adoption of mobile health (m-Health) applications (apps) has been widely studied, but its continuance has not. This study endeavors to address this gap by examining the factors that motivate th...
#1Sanjit Kumar Roy (UWA: University of Western Australia)H-Index: 24
#2Gaganpreet Singh (GU: Global University)H-Index: 5
Last. Mansoor JavedH-Index: 1
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Customers are frequently connecting to other consumers resulting in both positive and negative comments. Despite widespread use of negative comments, it is common to see consumers defending their b...
#1Amit Shankar (IIMA: Indian Institute of Management Ahmedabad)H-Index: 11
#2Abhishek Behl (GU: Global University)H-Index: 10
The study aims to explore consumer experience of mobile wallet (m-wallet) platforms using a data-driven mixed-method approach. A qualitative study using 4789 consumer reviews was performed to explo...
#1Vibha Trivedi (GU: Global University)H-Index: 1
#2Diptiman Banerji (GU: Global University)H-Index: 1
Last. Mohit Yadav (GU: Global University)H-Index: 7
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Offering frequent, attractive promotional offers is one of the most effective and practiced marketing strategies used to achieve competitive advantage through the generation of consumer repurchase ...
#1Jighyasu Gaur (TAPMI: T A Pai Management Institute)H-Index: 9
#2Ishita Pandey (Manipal Institute of Technology)
Last. Sumukh Hungund (Manipal Academy of Higher Education)H-Index: 3
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Adopting a circular economy requires an active engagement of enterprises, the government, and the consumers. However, the extant literature has limited evidence of government policies and enterpris...
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