Journal of Strategic Marketing
Papers
929
Papers 910
1 page of 91 pages (910 results)
Newest
#1Margurite Hook (Northumbria University)H-Index: 4
#2Alicia Kulczynski (Northumbria University)H-Index: 11
Given the connectedness modern technology provides for communication, peer pressure is becoming more prevalent amongst children, with children often pressured into using certain brands by their pee...
Source
#1Ali Anwar (WLU: Wilfrid Laurier University)H-Index: 2
#2Narongsak (Tek) Thongpapanl (CMU: Chiang Mai University)H-Index: 20
Last. Abdul R. Ashraf (Brock University)H-Index: 8
view all 3 authors...
Despite the remarkable growth and promising future of mobile commerce, research has paid little attention so far to the factors that determine its perceived value across developing countries. This ...
Source
#1Samaneh TorkzadehH-Index: 2
#2Mohammadali Zolfagharian (BGSU: Bowling Green State University)H-Index: 14
Last. Pramod Iyer (MTSU: Middle Tennessee State University)H-Index: 10
view all 3 authors...
This research focuses on a key transformative service, namely public higher education, and examines how student value co-creation behaviors contribute to the quality of educational services and, th...
Source
#1Anthony Moussa (AMU: Aix-Marseille University)
#2Virginie de Barnier (AMU: Aix-Marseille University)H-Index: 11
Brand ambidexterity is characterized by tensions between brand consistency and brand relevance. Previous research has presented design thinking as an approach to resolve this tension. However, desi...
Source
#1Manu C (CUSAT: Cochin University of Science and Technology)
#2S. Sreejesh (IIMK: Indian Institute of Management Kozhikode)H-Index: 14
Academic research has given considerable attention to service failure and subsequent recovery efforts in an online environment. Nevertheless, existing research examining the effectiveness of recove...
Source
#1Tareq Rasul (AIB: Australian Institute of Business)H-Index: 4
#2Aaron J. Wijeratne (Pearson)
Last. Weng Marc Lim (Swinburne University of Technology)H-Index: 20
view all 4 authors...
The adoption of mobile health (m-Health) applications (apps) has been widely studied, but its continuance has not. This study endeavors to address this gap by examining the factors that motivate th...
Source
#1Sanjit Kumar Roy (UWA: University of Western Australia)H-Index: 24
#2Gaganpreet Singh (GU: Global University)H-Index: 5
Last. Mansoor JavedH-Index: 1
view all 4 authors...
Customers are frequently connecting to other consumers resulting in both positive and negative comments. Despite widespread use of negative comments, it is common to see consumers defending their b...
Source
#1Amit Shankar (IIMA: Indian Institute of Management Ahmedabad)H-Index: 11
#2Abhishek Behl (GU: Global University)H-Index: 10
The study aims to explore consumer experience of mobile wallet (m-wallet) platforms using a data-driven mixed-method approach. A qualitative study using 4789 consumer reviews was performed to explo...
Source
#1Vibha Trivedi (GU: Global University)H-Index: 1
#2Diptiman Banerji (GU: Global University)H-Index: 1
Last. Mohit Yadav (GU: Global University)H-Index: 7
view all 3 authors...
Offering frequent, attractive promotional offers is one of the most effective and practiced marketing strategies used to achieve competitive advantage through the generation of consumer repurchase ...
Source
#1Jighyasu Gaur (TAPMI: T A Pai Management Institute)H-Index: 9
#2Ishita Pandey (Manipal Institute of Technology)
Last. Sumukh Hungund (Manipal Academy of Higher Education)H-Index: 3
view all 3 authors...
Adopting a circular economy requires an active engagement of enterprises, the government, and the consumers. However, the extant literature has limited evidence of government policies and enterpris...
Source
12345678910
Top fields of study
This website uses cookies.
We use cookies to improve your online experience. By continuing to use our website we assume you agree to the placement of these cookies.
To learn more, you can find in our Privacy Policy.