Journal of Strategic Marketing
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#1Robin Ireland (Glas.: University of Glasgow)H-Index: 7
#2Magdalena Muc (University of Liverpool)H-Index: 7
Last. Emma J. Boyland (University of Liverpool)H-Index: 32
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Sport mega-events including the FIFA World Cup are a central component of consumer culture. Major brands are long associated with the World Cup, with many known for unhealthy products. This study quantified visual marketing references to unhealthy brands in the UK broadcasting of the 2018 Men’s World Cup. Eight matches were recorded, and all segments of the recordings were coded for marketing references to unhealthy brands using predefined criteria. A total of 1794 such marketing references were...
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#1Bilal Ahmad (NCEPU: North China Electric Power University)H-Index: 1
#2Muhammad Imad ud Din Akbar (National University of Modern Languages)H-Index: 1
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#1Nabanita Talukdar (Hult International Business School)
#2Shubin Yu (BI Norwegian Business School)
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#1Sheshadri Chatterjee (IIT-KGP: Indian Institute of Technology Kharagpur)H-Index: 13
#2Ranjan Chaudhuri (National Institute of Industrial Engineering)H-Index: 7
Last. Demetris Vrontis (University of Nicosia)H-Index: 34
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#1Matthew Wilson (College of Business Administration)H-Index: 5
#2Jeannette Paschen (Kwantlen Polytechnic University)H-Index: 9
Last. Kerstin Heilgenberg (UVic: University of Victoria)H-Index: 2
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#1Oleg Gorbaniuk (KUL: John Paul II Catholic University of Lublin)H-Index: 5
#2Michał Wilczewski (University of Warsaw)H-Index: 2
Last. Paweł Krasa (KUL: John Paul II Catholic University of Lublin)
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#1Amit Shankar (IIMA: Indian Institute of Management Ahmedabad)H-Index: 7
#2Manish GuptaH-Index: 11
Last. Abhishek Behl (Global University (GU))H-Index: 7
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#1Weng Marc Lim (Swinburne University of Technology)H-Index: 18
#2Sahil GuptaH-Index: 3
Last. Priyanka SadhnaH-Index: 1
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1 CitationsSource
#1Thomas Martin Key (UCCS: University of Colorado Colorado Springs)H-Index: 5
#2Astrid L. Keel (University of La Verne)H-Index: 2
Last. Eric M. Olson (UCCS: University of Colorado Colorado Springs)H-Index: 21
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