Original paper
Fifty Shades of Gay: the Effects of Gender and LGBT Imagery on Politically Conservative Viewers
Abstract
This study examines how depictions of gender and sexuality influence consumer attitudes. The findings demonstrate an individual’s political ideology determines their emotional response (disgust) to such advertisements and that it is the resulting emotional response and attitude to the advertisement that act as causal mechanisms responsible for product-related...
Paper Details
Title
Fifty Shades of Gay: the Effects of Gender and LGBT Imagery on Politically Conservative Viewers
Published Date
Jan 1, 2019
Volume
47
Pages
792 - 793
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Notes
History