Rebecca Dolan
University of Adelaide
AdvertisingSociologyBusinessPublishingPsychologyIdeologyMarketingProject commissioningConstruct (philosophy)Value (ethics)WineryProsumerContext (language use)User engagementPublic relationsSocial mediaWineSocial psychologyPoliticsCustomer relationship management
Publications 35
#1Janin K. Hentzen (University of Adelaide)H-Index: 1
#2Arvid O. I. Hoffmann (University of Adelaide)H-Index: 14
Last. Rebecca Dolan (University of Adelaide)H-Index: 10
view all 3 authors...
1 CitationsSource
The purpose of this study is to understand the role of social media content on users’ engagement behavior. More specifically, we investigate (i) the direct effects of format and platform on users’ passive and active engagement behavior and (ii) assess the moderating effect of content context on the link between each content type (rational, emotional and transactional content) and users’ engagement. The dataset contained 1,038 social media posts and 1,336,741 and 95,996 fan likes and comments res...
11 CitationsSource
#1Amelie J. Burgess (University of Adelaide)
#2Dean C. H. Wilkie (University of Adelaide)H-Index: 4
Last. Rebecca Dolan (University of Adelaide)H-Index: 10
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The past decade has seen an increasing number of diversity initiatives undertaken by brands in an attempt to connect with consumers. While audiences view some initiatives positively, some evoke con...
#1Bodo LangH-Index: 13
#2Rebecca DolanH-Index: 10
Last. Gavin NortheyH-Index: 11
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Purpose: This paper defines prosumers in light of the COVID-19 crisis and other contexts It addresses how prosumers helped overcome challenges caused by COVID-19 and is the first paper to develop a taxonomy of prosumers, their differentiating characteristics and the degree to which they are useful in overcoming the challenges of COVID-19 Design/methodology/approach: We conducted a literature search of the prosumer literature using the Web of Science and Scopus databases Findings: This study solv...
10 CitationsSource
#1Bodo Lang (University of Auckland)H-Index: 13
#2Elsamari Botha (Cant.: University of Canterbury)H-Index: 9
Last. Jan Kietzmann (UVic: University of Victoria)H-Index: 27
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Abstract The sharing economy has changed many rules of business. One of those rules is the role of the firm and – importantly – the role of consumers, who can perform two roles and become both providers and consumers, i.e. “prosumers”. Therefore, the key network effect to leveraging the power of the sharing economy is for one-sided users, those who are consumers (e.g., Airbnb guests) or providers (e.g., Airbnb hosts), to add the second role and perform as providers and consumers and become prosu...
9 CitationsSource
#1Felix SeptiantoH-Index: 13
Last. Rebecca DolanH-Index: 10
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PurposeDrawing upon the evolutionary psychology perspective, the current research aims to investigate the conditions under which power (high vs low) and emotion (pride vs gratitude) can influence consumers to purchase products for others via two fundamental motives (the signaling and affiliative motives).Design/methodology/approachThree experiments are conducted. Study 1 demonstrates that consumers with high (low) power are more likely to choose a wine promoted with pride (gratitude) appeals. St...
#1Gavin Northey (Griffith University)H-Index: 11
#2Rebecca Dolan (University of Adelaide)H-Index: 10
Last. Patrick van Esch (AUT: Auckland University of Technology)H-Index: 11
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ABSTRACT Gender is many things to many people. It is at once uniting and divisive. Gender in advertising presents a range of opportunities for marketers but is linked inextricably to concepts of masculinity–femininity and sexuality and has the potential to create strong positive or negative responses from different audiences. Using an experimental methodology, this study examines how depictions of gender and sexuality combine to influence consumer attitudes. The findings demonstrate how individu...
9 CitationsSource
#1Rebecca Dolan (University of Adelaide)H-Index: 10
#2Yuri Seo (University of Auckland)H-Index: 18
Last. Joya A. Kemper (University of Auckland)H-Index: 10
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Abstract Social media has transformed the way tourism-related information is generated and distributed. While previous studies have focused largely on the benefits of social media for tourism management, there is an emerging recognition of the downside of social media through the enablement of enhanced facilities for consumer complaints. Informed by service-centric research and social practice theory, we theorize that tourist complaining on social media is an interactive process of value formati...
57 CitationsSource
#1Gavin NortheyH-Index: 11
#3Rebecca DolanH-Index: 10
Last. Michael BarberaH-Index: 1
view all 5 authors...
#1Felix Septianto (University of Auckland)H-Index: 13
#2Gavin Northey (University of Auckland)H-Index: 11
Last. Rebecca Dolan (University of Adelaide)H-Index: 10
view all 3 authors...
Abstract Prior research has mostly examined the antecedents and impacts of purchasing counterfeits. However, there is little understanding of how marketers can mitigate this potential issue. The current research examines how gain versus loss message framing in an anti-counterfeit ad can be effective in persuading consumers with different political ideology (conservative vs. liberal). Results from two experiments show gain frames are more persuasive for liberals, whereas loss frames are more pers...
18 CitationsSource