Original paper
So happy for your loss: Consumer schadenfreude increases choice satisfaction
Abstract
Consumers often feel schadenfreude, an emotion reflecting an experience of pleasure over misfortunes of another. Schadenfreude has found wide use in advertising, but its actual consequences for consumers have not been thoroughly documented. The present research investigates the effect of schadenfreude on consumers' satisfaction with choices they have made. Building on the feelings‐as‐information theory, the authors posit that consumers take...
Paper Details
Title
So happy for your loss: Consumer schadenfreude increases choice satisfaction
Published Date
Aug 25, 2020
Journal
Volume
37
Issue
11
Pages
1525 - 1538