Last. Jamie Lee Gloor(TUM: Technische Universität München)H-Index: 4
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Although almost all employees have heard of or witnessed colleagues being mistreated, we have an incomplete understanding of how employees perceive and respond to such events. In previous research ...
Purpose The purpose of this study is to investigate the relationships between brand attachment and consumers’ positive and negative behaviours. Furthermore, this study examines the moderating effects of attachment styles on these relationships. Design/methodology/approach The study is based on a survey of 432 respondents, and the data are analysed using the structural equation modelling approach. Findings This study empirically supports that brand attachment and attachment styles (i.e. anxiety a...
#1Ozge Yucel-Aybat(PSU: Pennsylvania State University)H-Index: 5
#2Thomas Kramer(UCR: University of California, Riverside)H-Index: 19
We examine the impact of consumers' competitive tendencies on responses to comparative advertising appeals and the underlying role of schadenfreude: pleasure derived from the misfortunes of others. Consistent with our theory that the depiction of others' misfortunes is compatible with more-competitive consumers' concerns for distinguishing themselves via competition, our studies show that comparative ads are associated with greater schadenfreude, as well as more favorable attitudes and a greater...
#1Ozge Yucel-Aybat(PSU: Pennsylvania State University)H-Index: 5
#2Thomas Kramer(UCR: University of California, Riverside)H-Index: 19
Comparative advertisements often feature situations depicting consumers who use competitors’ brands being subjected to misfortunes. We examine schadenfreude, the pleasure derived from the misfortunes of others, as an affective response elicited by comparative ads, as well as consumers’ beliefs in tempting fate as a heretofore unexamined influence thereof. Consistent with our theory, we show that comparative ads depicting the misfortunes involving lower-quality (vs. higher-quality) competitors el...
Abstract Despite the voluminous evidence in support of the paradoxical finding that providing individuals with more options can be detrimental to choice, the question of whether and when large assortments impede choice remains open. Even though extant research has identified a variety of antecedents and consequences of choice overload, the findings of the individual studies fail to come together into a cohesive understanding of when large assortments can benefit choice and when they can be detri...
Virtually all discussions and applications of statistical mediation analysis have been based on the condition that the independent variable is dichotomous or continuous, even though investigators frequently are interested in testing mediation hypotheses involving a multicategorical independent variable (such as two or more experimental conditions relative to a control group). We provide a tutorial illustrating an approach to estimation of and inference about direct, indirect, and total effects i...
Last. Hayley E. Scrutton(UniSA: University of South Australia)H-Index: 1
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Abstract This research examined the associations between the Dark Triad traits (i.e., narcissism, Machiavellianism, and psychopathy), sensational interests, and schadenfreude. One-hundred and eighty-six adults completed an online survey comprising the Dirty Dozen, the Sensational Interests Questionnaire Revised, and an author-generated measure of expressed schadenfreude. Higher levels of the Dark Triad were associated with higher levels of sensational interests and higher levels of schadenfreude...
#2Vassilis Dalakas(CSUSM: California State University San Marcos)H-Index: 14
Using a sample of users of Apple/Mac products, this study found that brand identification with Apple was positively related to schadenfreude (pleasure at misfortunes) toward rival Microsoft; however, the target of schadenfreude in this context is towards the rival brand/company in general rather than towards individuals (i.e., Bill Gates) or entities (facilities). This study is one of few that examine negative consequences of brand identification for brands and consumers and the first that looks...
Extant hospitality literature has tended to view the dimensions of service quality as primarily complementary or differential in nature. However, studies of the similarities and differences between the two types of service quality have been limited. This study investigates how restaurant image and customer orientation affect the relative importance of both process and outcome service quality in customer satisfaction, focusing on restaurants during the COVID-19 pandemic. Using a moderated moderat...
